Rich currently serves as the Chief Technology Officer for El Toro – a nationally recognized leader in ad tech and advanced analytics. Rich is one of the original developers and part of the core brain behind the tech that fuels El Toro’s success. Since 2014, Rich and his team have been developing incredible technologies while constantly expanding the El Toro story, to reshape the advertising industry. El Toro has and continues to create a complete shift in ad-tech industry standards. El Toro is the only 1-1, 100% cookie-free ad solution on the market, holding multiple patents. Think IP Targeting, Mobile Ad ID Targeting, and fully capable Data Science and Business Intelligence all under one roof.