AI at Asurion: Powering NLP Insights with Starburst

Artificial intelligence is only as powerful as the data that fuels it.  Yet, many enterprises struggle to move AI from experimentation to real business impact due to siloed data, slow access, and complex query processes.

Rajesh Gundugollu, Director of ML Engineering & Gen AI at Asurion, and Karthik Raparthi, Senior ML Engineer at Asurion, understand these challenges firsthand. By applying advanced machine learning algorithms to detect poor data quality, their team has reduced data-related incidents by over 50% and continues to apply innovative strategies to better serve their end users.  

Utilizing Starburst’s federated query engine, Asurion is building a scalable AI-powered analytics platform by enabling seamless access to enterprise data, eliminating data silos, accelerating AI-driven insights, and empowering teams to access data using natural language (NLP) queries—without requiring SQL expertise.

In this session, you’ll learn:

• How Asurion eliminated data bottlenecks to scale AI initiatives
• How their NLP-based chatbot enables self-service data access for non-technical users
• How Starburst powers scalable query performance and facilitates data discovery
• Best practices for bridging AI, data, and business teams to drive impact

Don’t miss this deep dive into how Asurion is making AI-powered analytics a reality—and how your company can do the same.