Unlocking new revenue streams with a 360-degree customer view
This telecommunications giant establishes universal data access with Starburst to unlock customer analytics for upsell marketing campaigns. As a result, the Fortune 500 company generates millions of dollars in new subscription revenue.
$200 million
in subscription revenue
>250 TB
of data ingested daily
Region
Americas
Industry
telco
Environment
teradata
Solution
enterprise
Employees
1000+
Anonymous
Director of Software and Engineering
“When end users are going into on-prem or cloud environments, they will be presented with all the data sets they have access to, irrespective of where the data is located. This offers a huge value to our end users.”
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